1 عمومی:: بازدهی مالی
This study found that changes in brand attitude are associated with stock market performance and tend to lead accounting financial performance (that is, an increase in brand attitude will be reflected in improved financial performance three to six months later). yield a positive payoff in the financial performance of the firm. Bradley Gale, managing director of The Strategic Planning Institute, says: " People systematically knock out income statements and balance sheets, but they often don't monitor the nonfrnancial factors that ultimately drive their financial performance.
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